![]() Kids (including me) laughed along with the ‘Mash Martians,’ while working mums up and down the country homed in on the ad’s clear message: Save a big chunk of time with our product. That’s easy: The Cadbury’s Instant Mashed Potatoes campaign by the Boase Massimi Pollittfrom agency that aired in the mid-1970s. What’s your all-time favourite advertising campaign? It motivated me to enrol on his copywriting course, take two flights, and head to London to be there. The Copywriting Sourcebook by Andy Maslen. Are you sitting comfortably? Then let’s begin…Ĭan you name the business book that’s always on your desk? (I’m talking about the one that’s covered in pencil marks, coffee stains and has turned down corners…) Here’s the part where we’d sit down and try and look comfortable next to the microphones. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. Thank you so much for agreeing to be a part of The Writing Desk. ![]()
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